Know Who You’re Talking To – The Importance of Understanding Your Audience

A common fault in the creation of content for company websites occurs before a word has been written or a photograph taken. Thinking about what the company has to say, the image it wants to project and the methods of delivery it thinks are best to use is a significant error, but one users encounter on a regular basis. The reason this approach is a mistake is simple – it fails to take the user’s requirements into account.